The business landscape has grown competitive than before and this is the reason why promotion and advertising are becoming challenging. No one business is similar to the other; the product/service offered by one brand is very much different from the second. At the same time, you will find several companies providing the same kind of products/services but only one or two can set the stage for success. Why? While quality and customer service go hand in hand, the advertising strategy is what comes first. When deciding a suitable advertising method, it is important to consider an option that meets your budget; if it doesn’t, it could prove costly for the business. Among the most cost-effective advertising solutions, neon signs top the list. Whether it is a start-up or an established brand, neon signs in Boston communicate your brand ideology in a trendy and appealing way.
A neon sign is attractive and there’s no doubt about that. One look and your potential customers are going to remember it for a long time. Neon signs have always existed since the 1950s and 60s but now, it is regarded as the best advertisement tool in terms of affordability and return of investment. To understand the relationship between neon signs and advertising, keep on reading the blog!
Top Benefits of Having a Neon Sign as an Advertising Tool
- Flexibility: If there is any type of sign that has all the power to win the flexibility battle, it is neon signs. Now, you must be thinking about how neon signs correlate to flexibility? You can use it in multiple ways to create the most striking sign for your business. Moreover, as each light can be autonomously programmed, this alone gives you the choice to create excellent animations and color variations. Every business looks for unique styles and designs that best reflect the needs of the services. Since neon signs are available in a vast range of numbers, sizes, shapes, symbols and colors, it offers flexibility and versatility to the advertising strategy like no other sign.
- Attractive: Neon signs never fail to attract an eye, especially at night. But to harness the benefits, you must find a strategic position to install a neon sign in Boston to gain maximum attention. Many business owners prefer installing a neon sign at the entrance as most people are enthralled at the amazing display of vibrancy while passing by. In addition, neon signs score full rating in terms of visibility; these signs are so bright that they are visible even from a far distance. Both your old and potential customers can easily notice the sign and walk in.
- Energy-efficient: Energy-efficient signs are the most sought-after option for every business owner. Thankfully, you don’t need to sacrifice an aesthetically appealing sign to go green. Modern neon signs are highly-energy efficient as they consume around 50 to 60 percent less electricity than conventional illuminations. The major difference between a neon sign and other kinds of illuminations is that the former doesn’t use filament. As a result, the neon electrodes don’t heat up, like glass, and remain cool to touch with no risk of burns. Apart from saving electricity, neon signs are also a safer option as indoor signage in offices, restaurants, bars, shopping malls and so on as they do not make the place warm.
- Highly durable: If the neon sign is created and installed by a professional sign company, believe it or not, it will last for many years at a stretch. An ordinary light bulb lasts around 6 to 12 months. In comparison, a neon sign has a lifespan of around 10 years or even longer. Lighting issues occur not due to the bulb but for deterioration, damage or wiring problems.
Tip: Do you want to increase the longevity of your neon sign? Then don’t miss out on performing routine maintenance by contacting the best sign repair company!
- No specific voltage range required: As already said earlier, neon signs are kings of flexibility so much so that it doesn’t have any specific voltage requirement! It consumes a very small amount of energy and hence, neon signs are adaptable to any voltage range. When you can create different styles of eye-catching brightness in an exquisite range of colors, all without worrying about the voltage compatibility, shouldn’t neon signs be the most preferred tool for advertising? He choice is yours.
Conclusion: The reasons for engaging neon signs as an effective advertisement device are simply infinite. Illuminated advertisement is making significant progress with neon signs emerging as the most beneficial alternative to conventional glass lights. Besides having a longer lifespan and being eco-friendly, neon signs are perfectly bright and bold offering a compelling appearance to your customers, near or far. Acme Sign Corporation is a reputable company for creating the most appealing neon signs in Boston.
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I like how you mentioned that neon signs are the most cost-effective advertising method. I recently opened a barbershop. I’m looking for a strategy to make my store more homey and visible. I will hire custom neon sign professionals to create a neon sign for my store.
Great read! It’s good to know that neon signs do not consume much electricity and are durable. I really like neon signs because they are attractive, especially during the night. What is the ideal size for outdoor neon signs?